Week 5: Advertising.

Advertising has always been a stong media format which has spanned over different types of  publishing. It can be print based, television based and now with the creation of the web can also be an online resource.

Print based publishing has stood the test of time and eventhough it first originated in the 1800s it is still being used today. This is an example of a print advertisement:

This is an add from the 1940s. This is now in juxterposition with the smoking adds of today which sell smoking as a bad habit. For example:

http://www.youtube.com/watch?v=688uHz6QYkQ

This video promotes the idea that children want to be just like their parents and by smoking around them you are influincing them to do something which is bad for their health.

Although advertising has stood the test of time it has also changed dramatically in its messages due to sientific advances that disproove past advertised theories. This is very appropriate when speaking about smoking advertisements and the test of time.